All posts by Tirthankar C

How Mobile Apps Have Transformed Consumer Behavior?

• Bridging the gap between online and offline shopping: It is a hybrid concept that encloses the best traits of physical stores and e-commerce websites. M-commerce also helps resolve the shortcomings of both experiences and strives to extend a high-end shopping experience.
• Provides high-end customer experience: Consumers can buy products at an affordable price at their convenience. Huge discounts, offers, and sales on a few products also lure customers.
• Easy accessibility: Convenience is one of the utmost priorities, especially after the pandemic. Some M-commerce advantages have transformed consumer buying behavior, such as social distancing, no-touch, and time-bound delivery.

Owning an online portal and still struggling to get your business the required pace and manner! One may contend with an online presence but is your business that visible and how best is your online presence bringing the desired results.

Very often merchants fail to realize that being part of an online marketplace is quite different from a mere online presence in terms of increasing business visibility, developing leads, and largely, gaining customers.

An online business relies more on individual business promotion and direct network building through, direct means of promotion and audience reach and may not necessarily be a well-networked or network connected means of business conduct. A direct to shop or online business access is in other words a means of an additional channel that addresses the need for online access or online presence alone.

On the other hand, the presence on an online marketplace broadens up the scope of network-connected business activity in the sense of business visibility, as multiple vendor platforms or marketplaces feature vendors listed on that particular portal selling the same type of products or services.

The customer may not specifically browse for your shop but may browse for a product and concurrently your shop gets featured for selling the same type of product and this is so because you are part of the market place and your presence and visibility here is not confined to your shop alone but assigned to the market that you are part of.

To achieve this on an individual basis one needs to own, operate, promote and constantly maintain at expenses that could be unreasonable at the return on investment or the ROI level. The costs include setting up the online facility or the capital expenses, operating the facility or OPEX, and promotional expenses that have to be incurred on a recurring basis and manner.

As vendors and merchants have started to realize the drawbacks of a mere online existence, the demand for online marketplaces has begun to rise steadily with the proliferation of these marketplaces catering to different sectors, at different levels. What more, local businesses serving local customers are increasingly joining e market places at the hyper-local level and function.

And the market however big or small, popular or unpopular definitely has a network of its own, and whatever, building a network through a well-networked platform is always better than the concept of building it on your own.

Here you are part of a network and an increase in your business’s visibility is in multi-folds. The reason – huge customers and large customer bases being able to view, reach and access your business in view of your business being part of their network and more.

Being part of a broader online network helps your businesses to be visible to larger customers and customer bases and to sum it up e market places have broader customer networks that enable business visibility to be greater and effective in driving sales and revenue.

SAAS, PAAS & CLOUD BASED TECHNOLOGIES ENABLE UNLEASH HUGE BUSINESS POTENTIALS AND UNCOVER NEWER MODELS OF BUSINESS CONDUCT.

The challenges that mire medium and small-scale businesses are many. Uncontrollable Capex and Opex, unexplored potentials, undiscovered opportunities, unoptimized processes, lack of visibility, changing dynamics, and environments to name a few, not only eat into the revenues but at times even thwart the prospects and existence of a business as such.

What businesses need today is the ability to stride along with the changing times and overcome the challenges that are crucial for hassle-free business conduct and growth. The PAAS or the platform as a service model could hold the key in accord with the present scenarios of service deliverance emerging from the technological renditions that the techno ecosystems have been fostering from time to time.

Business-specific applications that enable quick customer on boarding, process orchestration, or optimization with operations on fingertips, lead generation, customer network development, and many more are a few of the factors to be considered for a business to grow and flourish, increase revenue with rapidity.

Nipige, a cloud-based digital enterprise, multiple business solution deliverance platform is all set to empower businesses rather comprehensively, connecting B2B and B2C businesses with customers, business networks, and more. Nipige helps build Enterprise-specific digital business platforms for one’s own business needs.

Apart from helping build B2B & B2C networks on fingertips, Nipige also dexterously enables e-market products with fully automated and configurable models, and a host of other features that ensue.

Nipige enables traders, service providers, and as a whole business and customer networks to connect and discover new opportunities and prospects, that help trade like never before with modern-day business practices and conduct.

Nipige also automates processes and streamlines businesses, providing Small-Medium Enterprise Business Solutions, Online SME Business Solutions, and Online Store Solutions that strive to optimize Capex and Opex, and yearn to increase revenue consistently.

Nipige`s E-marketing or digital marketing, empowers sellers with easy and quick to market solutions that lead to broader customer bases and increase business visibility multifold, also including several business and process automation related benefits.

Quick to start and quick to market B2B & B2C e-commerce solutions with several value added features that make on boarding swifter and business process management optimized. Solutions that are easy, effective and agile and that which ensure maximized revenues.

Higher levels of security with pci compliance, block chain security, log in and transaction security features, also adhering to other security standards and compliances referring to GDPR, CCSS, ISO 27002, EBA, PSD2 those, part of robust e-commerce platforms and service topographies.

ONLINE HYPERLOCAL MARKETS ARE THE FUTURE OF LOCAL BUSINESS DELIVERANCE

The world has moved with a paradigmatic shift in terms of buying and selling and online marketplaces have become an integral part of our lives. Just from the convenience of the palm you order and they deliver right at the doorsteps, and of course, everything made possible by technology and the techno transitions as a whole.

From health care products to utility services, everything in the present day is being consumed through the online realms and the show doesn’t stop here, the concept of near me availability has led to geographically restricted specific places that have given rise to potential market places willing to offer goods and services to prospective customers on the lookout for products or services they wish to purchase.

And this is what has led to a boom in online hyperlocal marketplaces, vying to serve the local segments and bridge the gap vis- a- vis national and global online market deliveries or market places.

Service deliverance at the local level is catching pace with many portals catering to the local sellers, willing to explore the potentials of additional channels in terms of boosting sales and buyers shopping from the convenience of their palm, in a way harnessing the benefits of the mobility era and so on.

The pandemic era as one would say has further accentuated the need for local e market places that could suffice the needs of a range of customers looking for different products, goods, and services to be delivered to them through orders and transactions based on their fingertips.

Furthermore, an Online Marketplace automates and streamlines the buy and sell processes through a dedicated portal, where vendors sell their products directly to the consumers, so the prospects of serving new customers apart from the existing ones are very much increased, and with selling redefined the sluggish process of stock movement and distribution is replaced by swifter and faster movement of goods or products which in general leads to additional revenue on a regular basis.

One such portal is Nipige, a rapid business digitization platform and an e market place that caters to the needs of the B2B and B2C segments of the hyper-local market space, with features that make it a boon for both the vendors and the customers.

Nipige can ensure faster onboarding of vendors with a host of features that relate to products and services management, order management, shopping cart management, performance and analytical tools, payment gateway management, hosting, security management, and many more.

What more, the app facilitates tenant-based multilingual interface for ease of trade and purchase and has been developed keeping in view several of the challenges that local vendors and customers face when being part of an online marketplace.

KALAM RENTALS & ASSET MANAGEMENT SERVICES.

A Case Study

Today everything is in the digital fold and managing assets and rental properties in the modern-day digitalized environs is no different. Property owners need a seamless interface that helps manage their properties with dexterity.

Managing properties from the convenience of the palm, debarring the conventions and constraints of a locale or location. The versatility and flexibility that help overcome several of the challenges that relate to owner – tenant logistics, and aspects that solely deal with asset and property management alone are the need of the day.

Kalam rentals & asset management services required a similar application that could holistically or comprehensively deal with rental property management, providing a seamless interface between the owners and tenants helping them digitally manage different functions and overcome several of the barriers that property owners and tenants usually encounter applying conventional methods and processes that most often revolve around manual or semi-automated processes and procedures.

The Solution: RENTO – Nipige: A Rental Property & Asset Management System.

SAAS and multi tenant-based RENTO can be an efficient modern-day tool with KYC and KYO management features, elaborate dashboard and reporting, advertising, sales and contract renewals, agile on boarding, etc.

Benefits & Results when deploying RENTO.

Kalam Rentals & Asset Management Services has swiftly expanded its business ever since using RENTO. Kalam is reputed for making available properties for temporary housing purposes with a marked presence in Bangladesh and has effectively leveraged RENTO as an efficient modern-day rental property & asset management system.

Kalam has increased their business propositions multi fold, expanding to multiple cities and urban domiciles within a short span of time, reaching numerous customers swiftly and increasing their customer base from a humble 500 homes to 5000 in number.

Initially, Kalam had to spend a day and more for various process-related purposes using conventional practices and with RENTO, the service time has been drastically reduced to an hour and less with agile digitalized practices and procedures. Operational expenses (Opex) have dwindled with revenues maximized, owing to digitalization and process optimization.

Nipige as a digital business enabler platform has equipped Kalam rental & asset management services with a rental property & asset management tool capable of addressing the modern-day demands of property management entities developing a digital interface with owners and tenants.

Nipige can further attend to several of the businesses with CI/CD models of application development and cater to several of the industries where the need for digitalization is paramount in view of the changing landscapes of technology and technological scenarios.

The change brought about by digitalization is immense with its impact being profound on several businesses, with B2B and B2C businesses big and small vying to make their online presence felt.

Nonetheless, an online B2B or B2C e-commerce platform is quite different from an online B2B & B2C marketplace, and also the cost of digitalization and the complexities involved in effectively leveraging the potentials of digitalization could impede the prospects of a business or an entity as such succeed in the ever-competitive world of businesses, products and services.

Having a mere online presence does not really suffice the needs of growing businesses and there is a fine line drawn in between, from business being online from that of being part of an online market place, and very often many businesses big and small fail to realize the essence of being part of an online market place.

Imagine how much it takes to set up an online shop and harness the benefits of the online mediums.

• Own costs and efforts
• Higher Capex and Opex
• Not being part of market places that provide access to huge customer bases.
• Inability to provide comparative products and prices to prospective customers or in other words lack of better visibility when compared to other products and businesses.
• Additional costs on Digital marketing and other OPEX and follow up maintenance.

To sum it up there exist barriers that impede optimized and effective conduct of business when the model of business conduct is an online shop or a platform alone. Being part of an online market or a marketplace is the much-needed model where business owners can cost-effectively prepare and effectively present item or product catalogues in their own way so as to flourish and make the best of a business and selling.

Let us now examine the benefits of a cloud-based B2B and B2C online marketplace “Nipige” that can digitalize businesses and connect them with huge customer bases and market places. Nipige helps business owners create their own product catalogs and feature them on its platform in turn helping customers notice businesses and the products they offer.

• Platform ready business digitalization approach
• Business owners can rapidly digitalize their businesses with minimum capital effort and start online business immediately.

• Opportunity and scope for business owners to select and build an online business instantaneously that enables them to be part of a marketplace called Nipige.
• Flexibility to launch and feature multiple vendors from a single window.
• Sellers or vendors can host multiple products and items.

Nipige doesn’t just digitalize businesses but also provides a big marketplace for small, medium scale businesses of sorts, multiple vendor, and multiple product based e marketplace that could be an effective tool for many businesses.

Nipige has been developed by Trigital a B2B & B2C Ecommerce Software and platform Development Company in India. Nipige as a digital enablement platform has also developed some of the best retail management software and systems and can also effectively address the needs of businesses in the need of online property management software, online rental property management software, etc.

Portals have started catering to infinite business segments and sectors in a way as to broaden the scope of buying and selling. The reason is simple, how many apps should an individual shuffle across for various needs whether it is selling or buying. Utility services one app, groceries another app, so on and the list may be endless.

The need of the day is a singular app or a portal that can comprehensively serve to be of a marketplace and a digitalization platform for different businesses, or a marketplace for all, that can attend to the needs of multiple business sellers and buyers, more so in the hyper-local segments, where the diversity of individual businesses is broad and unorganized.

A marketplace for all consolidates various businesses, vendors from diverse business groups onto a singular platform enabling, vendors to develop business networks and sell their goods or services from one platform, one infrastructure or a portal that helps reach across customers with varying needs across multiple segments of different goods and services.

E-commerce giants across the globe have recorded phenomenal success by doing so i.e. catering to multiple business segments from one singlehood and enabling sellers sell products of different nature and similarly, buyers buy products of different sorts from a common marketplace as it is.

And the hyper-local sectors cannot be excluded from the online panorama, with people increasingly adapting to the online means and methods for several of their needs there exists a greater potential in the demand for locale-based products and services that relate to a gamut of sellers from within a specified demography and topography.

Shopping from the convenience of your palm has in fact given rise to such an urge – to shop for everything big and small with the delivery at the doorsteps. So forth the ability to shuffle across goods and services from a common platform has driven the concept of a market for all, sell or buy anything from a common portal is the mantra when it comes to convenience and pragmatism concerning different goods and services.

The concept of Nipige is pretty clear; cater to all the segments of B2B and B2C. A market for all approach and anyone selling either B2B or B2C products or services can onboard the platform.

The list is endless or in fact infinite, anything B2B and B2C, goods or services, domestic or institutional, one can be onboard the platform, digitalize their businesses, and be part of a well-thronged business network that connects businesses with their customers on their fingertips.