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Online Branding
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Online Branding

HOW M-COMMERCE IS IMPACTING ONLINE BRANDING IN INDIA

Technology as we know it is developing rapidly. Starting from electric cars production to soon to be human settlement in Mars, technology is swooping its way to heights beyond. The simple role of technology is to make life easier and better, and one of the most vividly used forms of technology is a mobile phone. A handheld device that allows you to not only connect with friends and family but also conduct other day to day activities like ordering food or essentials, booking healthcare services, buy or sell any items and many more, all at the tip of the finger.

According to statistics there are more than 1.2 billion mobile subscribers all over India. Hence it is evident that mobile commerce is on the rise in our country as more population tends to gravitate towards it. It has become very important for any business to have an online presence. More than 55% of E-commerce orders are placed via M-commerce. As a result M-commerce branding is nothing but essential for any growing business.

From the above statistics we can derive that there is more traffic towards M-commerce than any other channel, hence the primary approach for business growth should be M-commerce oriented.

HOW MOBILE APPS HAVE TRANSFORMED CONSUMER BEHAVIOUR

  • Bridging the gap between online and offline shopping: It is a hybrid concept that encapsulates the best traits of both physical stores and e-commerce websites. M-commerce also helps resolve all the shortcomings of both the experiences and strives to extend a high-end shopping experience. 
  • Provides high end customer experience: Consumers can buy products at affordable pricing that too as per their convenience. Huge discounts, offers, and sales on certain products also lure more customers.
  • Easy accessibility: The convenience is one of the utmost priorities, especially after the pandemic episode, consumers are more inclined towards M-commerce. Social distancing, no- touch delivery, time bound, etc. are some of the M-commerce features that have played a major incentive in transforming consumer buying behavior.

 

Online Branding
  • Broader target audience: Transforming a physical store to a mobile app allows the brand to target wider audience directly which in turn gives a greater conversion.
  • Capture Omni channel shoppers: Consumers usually prefer their brands in all modes (online/physical). Hence, having an online channel will only add more value to the brand via mobile app connectivity.
  • Increased customer engagement: With the help of a mobile app, a brand is virtually available 24×7 to its customers. Reaching out to them via push notifications or engaging them with lucrative offers can always help in conversion.

STRATEGIES TO BOOST BRANDING VIA MOBILE APP

Strategies to boost branding
  • Detailed audience research: Conduct a detail research and survey of the target audience in regards to their demographic data, lifestyle factors and buying behaviors. Cumulating together create a UX persona that helps you truly understand your users, their perspective and purchasing decisions.
  • M-commerce app development: Investing in a mobile app development should be an utmost priority when it comes to branding. The app allows you to communicate directly with customers and build a regular and rigid relationship. For instance the apps powered by NIPIGE are compatible in all devices and above all gives a seamless user experience which created the brand value. This automatically increases the chances of conversion.
  • Omni channel market strategy: Customers prefer their choice of brands to be available in all forms of channels and M-commerce is by far the easiest and favored channel of all. For instance, NIPIGE provides multi lingual options (native languages), offer discount codes, sharing items on social media, etc. overall giving a smooth user experience. Target ads, email marketing and sms marketing with personalized discounts are some means of omnipresence of a growing brand. Reaching the right audience, at the right time, on the right channel is what increases the brand value.
  • Detailed audience research: Conduct a detail research and survey of the target audience in regards to their demographic data, lifestyle factors and buying behaviours. Cumulating together create a UX persona that helps you truly understand your users, their perspective and purchasing decisions.
  • Online payment options: As Indian government is promoting cashless economy, the population is gradually adapting to various online modes of payments. Especially post pandemic situation, the cashless strategy has been more prominent. Hence online modes of payments are more crucial than ever. NIPIGE provides multiple online payment options integrating various bank APIs.
  • Personalized experience:

    The millennial customer fancy a personalized shopping experience. The new and modern technologies like AI, machine learning, etc. at hand, you can gather an ample amount of insights on your customers and their preferences. Using these data along with the right technology to customize your mobile apps, landing page, product pages etc. you can grow your sales manifold. NIPIGE has a headless platform powered by dynamic architecture and mobile first approach which helps brands build extremely personalized experiences for their customers. NIPIGE can design multi-theme apps, device-specific themes and discount mechanism to sell to your customers in their preferred language, have individual apps for each sub-store and much more at your disposal to grow your sales.

    SOME OF THE LEADING M-COMMERCE BRANDS IN INDIA

1. PRACTO
2. TATA CLIQ
3. AJIO
Practo
TATA CLIQ
AJIO
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