Archives December 2022

Technological advancements happen at a rapid speed. People get hooked with new trends of business as the technology offers them everything in their palm now. Internet revolutionized the world, the way it thinks and performs day-to-day actions like buying groceries, clothes, food, medicines, etc. With the availability of internet and desktop or laptops in every corner of the world, goods and services are being bought and sold across countries without many hassles. A famous quote by Bill Gates “If your business is not on the internet then your business will be out of business” explains in a nutshell how important internet has become for the business world. As technology further develops, the convenience of shopping has been shifted from desktops and laptops to the mobile phones. With the advent of internet and the mobile applications, companies are now required to have their presence established through websites as well as mobile Apps. Hence, Pocket E-Commerce or mobile Apps are on rise. 

What is Pocket E-Commerce?

Pocket E-Commerce, fondly known as mobile Apps, allow companies to sell their unique goods and services to customers across the globe using smart phones. In simple terms, it is the e-commerce application that helps customers to skim through hundreds of goods and services and select what they wish to spend on.

What are the benefits of Pocket E-Commerce or Mobile Apps?

Pocket E-Commerce or Mobile Apps come with their own advantages for the customers as well as the companies. The following are some of the benefits that are worth discussion.

1. Convenience delivered at home

The biggest advantage of providing pocket-ecommerce or mobile app option to the customers is to help them buy things that they want and at the time they want. Further, most of the products bought on mobile Apps are delivered at home conveniently. It helps in staying connected with customers at all times.

2. Stay organized

Mobile Apps help companies to stay organized at all times. It helps in inventory management and providing best services and products to customers. Mobile Apps also help businesses to establish their identity and promote their businesses.

3. Customer engagement

Mobile Apps are the best option to engage with customers. They provide direct access to customers and help in making any information reach customers. Customers can be kept informed about new products, services, or any other company related information too.

4. Advertisements & Promotion

Pocket E-Commerce or mobile Apps are the best medium for promoting a business. The banner section of the Apps can be used for displaying any product advertisements. Further, the push notification functionality of the Apps helps in promoting business. They ensure to grab the customer’s attention.

5. Create brand awareness

Mobile Apps are great ways to create brand awareness among customers and boost the brand value of a company. It helps in establishing strong brand identity. Further, companies can provide better user experience to customers and standout in the business race.

6. Presence on social media

Smartphones are majorly used for social networking these days. The integration of business Apps with social media channels like Facebook, Twitter, LinkedIn, etc. helps in establishing social media presence of the company. By connecting all the social media platforms, it helps the companies to engage with customers on different social media channels.

7. Online Business

Everything is available on mobile phones these days. Whether it is e-commerce, banking, education, etc., mobile Apps are helping in making it easier for the customers to do shopping and purchase products and services online.

8. Connect by a click

Mobile Apps or pocket e-commerce has made it convenient for the customers to connect with businesses through one click call, email, and social media channels. If the customer wants to get some service provided, all they need is to connect with the companies through mobile Apps.

Pocket E-Commerce or mobile Apps have become indispensable in business world today. It is better to get a mobile App for your business to reach more customers, expand your business, and earn better profits.

Nipige is a robust platform that assists companies to establish their online presence through websites and pocket E-Commerce or mobile Apps. Using its cutting-edge technology and scalable solutions, Nipige helps you in meeting your current as well as future business needs. The flexible and configurable platform helps us to derive best solutions for your requirement within a very short span of time and with low cost.

If you wish to take your business online or to the next level, please feel free to contact us.

Mobile phone Apps have revolutionized the way businesses are conducted these days. Any business can digitally transform and reach more customers with a simple and robust App or a platform. Whether it is e-commerce, banking business, home services, or other essential services, food aggregator platforms everything is available on the mobile through Apps. People use their mobile Apps and book their favourite movie shows in Cinemas or order for their favourite food from their favourite restaurant very easily using the uniquely built Apps.

Healthcare sector was the only exception where people still preferred to personally visit doctors or pharmacists for treatment or medicines. The spread of deadly Covid-19 virus made everyone stick to their homes and depend on their mobile phones for essential services like healthcare too. As the world was gripped under the fear of Covid-19, healthcare sector also transformed digitally and made their services available online. One of the important aspects of healthcare, Pharmacy was the first one to get completely digitalized even before the dawn of Covid. Pharmacy mobile Apps came into existence and helped patients get their medicines delivered on time at their door which helped in boosting customer experience too.

Online Mobile Pharmacy Apps

Online Pharmacy website or mobile Apps are nothing but an extension of brick-and-mortar Pharmacy shops. As sales are conducted at Pharmacy shops, online Pharmacy Apps also help patients check for their required medicines and get them. Further, most online Pharmacy apps provide the added advantage of getting medicines door delivered.

Pharmacy Apps are thriving in the current Covid situation. People have become accustomed to getting products and services delivered at home. As a result, most patients or customers like to get medicines delivered at home too. Any Pharmacist who wishes to expand their business should look for digitalization options. To invest in technology platform that can assist the Pharmacies to establish and enhance their digital presence would be the best bet in the current scenario.

Scale-Up as You Grow

A robust SaaS platform that is flexible and configurable will help Pharmacies to digitalize their business. The platform should have the capability to help the Pharmacies to scale-up as they grow. The platform should be able to provide best guidance and technical assistance in setting up the website and App for a single shop. However, the same platform should be flexible enough to accommodate addition of more Pharmacy shops at different locales and digitally take care of the complete stock and other aspects. The platform should also be sustainable enough to provide enterprise services to big Pharmacy chains. If Pharmacies are able to identify such platform and invest, it will definitely help them in achieving more for less.

Must Have Features in Online Pharmacy Apps

1. Patient Registration

A patient also termed as “customer” or “user” should be able to register in the App using appropriate credentials to create an account. Using this account, the user will be able to find and book medicines.

2. Nearby Pharmacy

Some Pharmacy shops wish to collectively work in a pharmacy aggregator platform. In such cases, many local pharmacy shops can get registered in the platform and provide services to the users. The users will have an option to choose a particular Pharmacist or shop to purchase medicines. They may opt for door delivery if provided by the Pharmacy or check for self-pick-up options.

3. Prescription Upload 

A doctor’s prescription is usually better understood by a pharmacist. In case the users of the App are not able to understand the name of the medicine prescribed, they should be able to upload the prescription and get the required medicine without any hassles.

4. Choice of Medicines 

At times, some of the prescribed medicines might be already available with the patients. In such cases, the patient may require only a couple of medicines mentioned in the prescription. The App should allow the users to upload the prescription and further provide instructions regarding medicines they require by stating the numbers. For example, they may mention that they need the 1^st and 3^rd medicine only in the given prescription. It would be very convenient for the users to order and pay only for the required medicines from a given prescription.

5. Call-back Option 

The user should also be able to request for a call back from the pharmacy to confirm certain order of medicines. This feature helps in avoiding any kind of confusion.

6. Quote on Bulk Medicine Orders

Sometimes, a user might be ordering bulk of medicines from a particular pharmacy chain or group of shops for retail purpose. In such cases, if the pharmacy chain wants, they should be able to provide an option to give discounts or quote (bargain) for a reasonable price for a bulk order of medicines. Such unique features will make the pharmacy chain more sought-after business and accelerate their growth.

Nipige – A Robust SaaS Platform

Nipige is a flexible, scalable, and configurable platform that helps its users build their dream business by providing all the must-have features discussed above and many more. The platform has more than 45+ microservices that makes it possible to add or remove any feature as per the business requirement. To know more about how Nipige can provide exclusive pharmacy mobile App and platform, schedule a demo today.

Mobile Applications and Their Growth

Mobile phone is used to perform a lot of activities other than just talking and messaging near and dear ones. Technology has advanced so much that a mobile phone today performs functions of different devices such as calculator, compass, radio and many more. It has conveniently replaced all these devices and has become a necessity for current generation. Mobile Apps that are developed by technology companies have helped in replacing many of the common devices discussed above. The Applications known well as Apps have helped humans to use the functionalities of other devices quickly and conveniently at any time from anywhere.

As we know, Mobile Apps are used in every walk of life and cover every human activity. There is an App to help people buy milk, grocery, do money transfers, buy anything fancy like clothes, accessories or necessity like medicines. Mobile Apps are used for educating children, playing games, etc. Healthcare sector has also started reaching out its patients with the help of mobile Apps that help in booking doctor appointments, buying medicines, and do much more. Technology companies have become so advanced that they are in a position to create an App for any purpose easily for the convenience of their customers.

The Rise of Political (Mobile) Apps

Understanding the flexibility and extensive use of mobile Apps by people, political parties slowly started showing interest in using this fast-spreading medium of communication for their benefit. Internationally, it is believed that it was Barrack Obama who used mobile Apps for the first time in American political history for the campaigning purpose. From them, the trend of using mobile Apps by political parties has caught-on and many countries are using this medium for communicating their ideologies to public. In India too, mobile Apps are used extensively in many walks of like. Political parties in India too are not left behind. JD(U) Party is touted as the first political party in India to use mobile App to assess performance of its functionaries as announced in August 2021.

Political (Mobile) App – The Best Medium of Communication

Mobile Apps have been put to best use by many companies for their as well as customer’s benefit. Mobile Apps helped companies thrive and do good business even during grave situations like Covid-19. The Applications as discussed are now used in many fields like healthcare, delivery, e-commerce, food aggregator platforms, farm to home, transport, and many more. In the same lieu, Political Apps are also revolutionizing the way political parties are reaching public through these applications.

As discussed earlier, different parties, nationally and internationally, are using the Political Apps to have better reach in public as well as in party. These political Apps can be used to spread the ideology of a political party very conveniently. As most of the current population are tech savvy, they can register themselves in the political Apps of different parties, know more about their favourite political party, politician, recent happenings as well as coming up events. The parties through the political Apps can keep the public of their constituency or state be informed about their best practices, their efforts, etc. by regularly posting updates about the party happenings.

Many political parties are slowly understanding the importance of building social presence through Apps and getting an exclusive Party App developed for the purpose. While building a Political App, the parties should focus on checking a few criteria to ensure that the App after building meets its purpose.

What Should a Political (Mobile) App Must Have?

Some basic features that a political App must contain are

1. Option for party followers to register and create profile
2. Check the details of their favourite politicians
3. Comment on posts of their favourite politicians
4. Ability for the party members to post regularly
5. Share updates on party’s future events with followers
6. Option to share posts on social media platforms from App, and more

According to the ideology and requirement of a political party, the party should choose a technology partner whose solution is flexible and configurable. The political party should be able to pick and choose services required to make their App successful and reach more public.

Nipige is one such robust platform that assists political parties to build their Apps from scratch with the services they want. Nipige is a SAAS platform that provides end-to-end solution for political party requirements too. With its easy-to-use experience and chosen services, Nipige can help political parties establish better connection with the public. If you need help in knowing more about Nipige and how it can be the best technology partner for your political party, please schedule a free demo today.

Challenges in Retail Industries

Retail industries are facing many challenges these days to achieve the targeted growth. Some of the most common challenges are.

1. Rising demand for multi-channel buying options

Consumers prefer everything online. Covid lead to many consumers turning to technology to meet their needs. Every day necessities are also bought and sold online. Now the world is coming back to normalcy, but consumers still prefer to buy certain products online and or at least browse through the online catalogs and visit stores to buy them in person. In such cases, there is need for business houses to provide multi-channel buying options to customers to attract and retain them.

The availability of comprehensive e-commerce solutions and reduced shipping time are some of the causes for consumers to shop online.

2. Digital extension of brick-and-mortar shops

Retailers need to invest in creating digital extension to their brick-and-mortar shops. There are various digital platforms available in the market today. There is a need to understand what the platform offers and whether it best suits the business model. However, careful analysis of features, benefits, and pricing system should be made before choosing an e-commerce platform to launch business online. A technology solution that is flexible and configurable with many features that can allow retailers of any market to create solutions out-of-the-box is needed.

3. Dealing with changing customer expectations

There is a constant change in what customers want and expect. Retailers should always be aware of what is trending in a season or how there are sudden changes in the customer behaviors. Providing personalized experience to customers helps in meeting their expectations. Making changes to the product line-up as per the seasonal changes can keep you in game always. Retailers should look for innovative ways to make their business approachable to customers.

4. Increased digital and contactless payments

Retailers also need to focus on encouraging digital and contactless payments. Though Covid has reduced considerably, the fear still lurks in consumers minds at times. Therefore, retailers should invest in technology solutions that allow consumers to make digital and contactless payments. Options to use multi-currencies feature of digital platforms assists in globalizing business and adding more credibility to the business.

5. Need for analyzing data

To understand the changing trends and customer expectations, another important aspect would be analysing the available data. With the help of reports and graphs, retailers can understand how and where the customer interests turn and act accordingly. Reports and analytics provided by digital platforms would work as a great asset to provide personalized experience to customers.

Integrating the POS system with E-Commerce platform is one of the many essential steps to be taken by retail industries to digitally transform their businesses.

What is POS?

POS (Point of Sale) system is essentially a place where customers make the payment for the goods or services bought at the store or online. At this juncture, sales tax may also become payable.

Benefits of POS Integration & Ecommerce

The integration of POS with E-Commerce brings in many benefits for the retail sellers. The modern POS system offer many more services than the classic cash registers and are the need of the hour. The following are a few benefits of integrating POS with E-Commerce.

1. Easy and fast billing process
2. Complete inventory management
3. Sell is store as well as online
4. Performance and analytical reports
5. Omnichannel promotion and campaign
6. Multiple payment gateways

Conclusion

As POS integration with E-Commerce brings in many benefits to the retailers and helps them overcome the challenges faced, it is a wise step to find an appropriate POS system as a first step of integration. Proper and close analysis of the technology solution should be made to ensure it suits the business requirements. To know more about the best POS solution and its integration with E-Commerce, schedule a demo today.