Tag online selling

Online Branding

How Mobile Apps Have Transformed Consumer Behavior?

 

  • Bridging the gap between online and offline shopping: It is a hybrid concept that encloses the best traits of physical stores and e-commerce websites. M-commerce also helps resolve the shortcomings of both experiences and strives to extend a high-end shopping experience.
  • Provides high-end customer experience: Consumers can buy products at an affordable price at their convenience. Huge discounts, offers, and sales on a few products also lure customers.
  • Easy accessibility: Convenience is one of the utmost priorities, especially after the pandemic. Some M-commerce advantages have transformed consumer buying behavior, such as social distancing, no-touch, and time-bound delivery.
Online Branding
  • Broader target audience: Transforming a physical store to a mobile app allows the brand to target a wider audience directly for better conversion.
  • Capture Omni channel shoppers: Consumers usually prefer their brands in all modes (online/physical). Hence, having an online channel will only add more value to the brand via mobile app connectivity.

Increased customer engagement: With the help of a mobile app, a brand is virtually available 24×7 to its customers. Reaching out to them via push notifications or engaging them with lucrative offers can help in conversion.

Strategies to Boost Branding via Mobile App

  • Detailed audience research 

Conduct in-depth research and survey the target audience about their demographic data, lifestyle factors, and buying behaviors. Cumulating the details, create a UX persona that helps you understand your users, their perspectives, and purchasing decisions.

  • M-commerce app development 

Investing in mobile app development should be an utmost priority in branding. The app allows you to communicate directly with customers and build good relationships. For instance, the apps powered by NIPIGE are compatible with all devices and give a seamless user experience that creates brand value. It automatically increases the chances of conversion.

  • Omni channel market strategy 

Customers prefer their choice of brands to be available in all channels, and M-commerce is by far the easiest and favored channel. NIPIGE provides multi-lingual options (native languages), offers discount codes, shares items on social media, etc., overall giving a smooth user experience. Target ads, email marketing, and SMS marketing with personalized discounts are some means of the omnipresence of a growing brand. Reaching the right audience, at the right time, on the right channel increases brand value.

  • Online payment options 

As the Indian government is promoting a cashless economy, the population is gradually adapting to various online modes of payment. Especially in the post-pandemic situation, the cashless strategy has been more prominent. Hence, online methods of payment are more crucial than ever. NIPIGE provides multiple online payment options integrating various bank APIs.

  • Personalized experience

Millennial customers fancy a personalized shopping experience. With new and modern technologies like AI, ML, etc., you can gather enough insights into your customers and their preferences. You can grow your sales tremendously by using this data and the right technology to customize your mobile apps, landing pages, product pages, etc. NIPIGE has a headless platform powered by dynamic architecture and a mobile-first approach which helps brands build personalized experiences for their customers. NIPIGE can design multi-theme apps, device-specific themes, and discount mechanisms to sell to your customers in their preferred language, have individual apps for each sub-store, and much more at your disposal to grow your sales.

To know more about how the Nipige platform assists in building online branding, click here.

Strategies to boost branding
1. PRACTO
2. TATA CLIQ
3. AJIO
Practo
TATA CLIQ
AJIO

Hyperlocal Markets – The Future of Local Business Deliverance

ONLINE HYPERLOCAL MARKETS ARE THE FUTURE OF LOCAL BUSINESS DELIVERANCE

The world has moved with a paradigmatic shift in terms of buying and selling and online marketplaces have become an integral part of our lives. Just from the convenience of the palm you order and they deliver right at the doorsteps, and of course, everything made possible by technology and the techno transitions as a whole.

From health care products to utility services, everything in the present day is being consumed through the online realms and the show doesn’t stop here, the concept of near me availability has led to geographically restricted specific places that have given rise to potential market places willing to offer goods and services to prospective customers on the lookout for products or services they wish to purchase.

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And this is what has led to a boom in online hyperlocal marketplaces, vying to serve the local segments and bridge the gap vis- a- vis national and global online market deliveries or market places.

Service deliverance at the local level is catching pace with many portals catering to the local sellers, willing to explore the potentials of additional channels in terms of boosting sales and buyers shopping from the convenience of their palm, in a way harnessing the benefits of the mobility era and so on.

The pandemic era as one would say has further accentuated the need for local e market places that could suffice the needs of a range of customers looking for different products, goods, and services to be delivered to them through orders and transactions based on their fingertips.

Furthermore, an Online Marketplace automates and streamlines the buy and sell processes through a dedicated portal, where vendors sell their products directly to the consumers, so the prospects of serving new customers apart from the existing ones are very much increased, and with selling redefined the sluggish process of stock movement and distribution is replaced by swifter and faster movement of goods or products which in general leads to additional revenue on a regular basis.

One such portal is Nipige, a rapid business digitization platform and an e market place that caters to the needs of the B2B and B2C segments of the hyper-local market space, with features that make it a boon for both the vendors and the customers.

Nipige can ensure faster onboarding of vendors with a host of features that relate to products and services management, order management, shopping cart management, performance and analytical tools, payment gateway management, hosting, security management, and many more.

What more, the app facilitates tenant-based multilingual interface for ease of trade and purchase and has been developed keeping in view several of the challenges that local vendors and customers face when being part of an online marketplace.

Kalam Rentals

KALAM RENTALS & ASSET MANAGEMENT SERVICES.

 

A Case Study

Today everything is in the digital fold and managing assets and rental properties in the modern-day digitalized environs is no different. Property owners need a seamless interface that helps manage their properties with dexterity.

Managing properties from the convenience of the palm, debarring the conventions and constraints of a locale or location. The versatility and flexibility that help overcome several of the challenges that relate to owner – tenant logistics, and aspects that solely deal with asset and property management alone are the need of the day.

What Kalam required?

Kalam rentals & asset management services required a similar application that could holistically or comprehensively deal with rental property management, providing a seamless interface between the owners and tenants helping them digitally manage different functions and overcome several of the barriers that property owners and tenants usually encounter applying conventional methods and processes that most often revolve around manual or semi-automated processes and procedures.

The Solution: RENTO – Nipige: A Rental Property & Asset Management System.

RENTO– A rental property and asset management tool has been developed by Nipige, taking into account several of Kalam’s requirements. RENTO helps manage assets and rental properties with ease. Mobile application for owner and tenant, property set up and management, asset tracking, and many more. RENTO is packed with features that enable ease of management and usability, judiciously designed considering the various aspects that govern rental property management the world over.

SAAS and multi tenant-based RENTO can be an efficient modern-day tool with KYC and KYO management features, elaborate dashboard and reporting, advertising, sales and contract renewals, agile on boarding, etc.

Benefits & Results when deploying RENTO.

Kalam Rentals & Asset Management Services has swiftly expanded its business ever since using RENTO. Kalam is reputed for making available properties for temporary housing purposes with a marked presence in Bangladesh and has effectively leveraged RENTO as an efficient modern-day rental property & asset management system.

Kalam has increased their business propositions multi fold, expanding to multiple cities and urban domiciles within a short span of time, reaching numerous customers swiftly and increasing their customer base from a humble 500 homes to 5000 in number.

Initially, Kalam had to spend a day and more for various process-related purposes using conventional practices and with RENTO, the service time has been drastically reduced to an hour and less with agile digitalized practices and procedures. Operational expenses (Opex) have dwindled with revenues maximized, owing to digitalization and process optimization.

What Nipige could accomplish?

Nipige as a digital business enabler platform has equipped Kalam rental & asset management services with a rental property & asset management tool capable of addressing the modern-day demands of property management entities developing a digital interface with owners and tenants.

Nipige can further attend to several of the businesses with CI/CD models of application development and cater to several of the industries where the need for digitalization is paramount in view of the changing landscapes of technology and technological scenarios.

Nipige – A Multi Vendor online selling platform

The change brought about by digitalization is immense with its impact being profound on several businesses, with B2B and B2C businesses big and small vying to make their online presence felt.

Nonetheless, an online B2B or B2C e-commerce platform is quite different from an online B2B & B2C marketplace, and also the cost of digitalization and the complexities involved in effectively leveraging the potentials of digitalization could impede the prospects of a business or an entity as such succeed in the ever-competitive world of businesses, products and services.

Having a mere online presence does not really suffice the needs of growing businesses and there is a fine line drawn in between, from business being online from that of being part of an online market place, and very often many businesses big and small fail to realize the essence of being part of an online market place.

Imagine how much it takes to set up an online shop and harness the benefits of the online mediums.

  • Own costs and efforts
  • Higher Capex and Opex
  • Not being part of market places that provide access to huge customer bases.
  • Inability to provide comparative products and prices to prospective customers or in other words lack of better visibility when compared to other products and businesses.
  • Additional costs on Digital marketing and other OPEX and follow up maintenance.

To sum it up there exist barriers that impede optimized and effective conduct of business when the model of business conduct is an online shop or a platform alone. Being part of an online market or a marketplace is the much-needed model where business owners can cost-effectively prepare and effectively present item or product catalogues in their own way so as to flourish and make the best of a business and selling.

Let us now examine the benefits of a cloud-based B2B and B2C online marketplace “Nipige” that can digitalize businesses and connect them with huge customer bases and market places. Nipige helps business owners create their own product catalogs and feature them on its platform in turn helping customers notice businesses and the products they offer.

  • Platform ready business digitalization approach
  • Business owners can rapidly digitalize their businesses with minimum capital effort and start online business immediately.
  • Opportunity and scope for business owners to select and build an online business instantaneously that enables them to be part of a marketplace called Nipige.
  • Flexibility to launch and feature multiple vendors from a single window.
  • Sellers or vendors can host multiple products and items.

Nipige doesn’t just digitalize businesses but also provides a big marketplace for small, medium scale businesses of sorts, multiple vendor, and multiple product based e marketplace that could be an effective tool for many businesses.

Nipige has been developed by Trigital a B2B & B2C Ecommerce Software and platform Development Company in India. Nipige as a digital enablement platform has also developed some of the best retail management software and systems and can also effectively address the needs of businesses in the need of online property management software, online rental property management software, etc.

Online buying and selling

A MARKET FOR ALL IS TRANSFORMING THE CONCEPT OF ONLINE BUYING AND SELLING.

Portals have started catering to infinite business segments and sectors in a way as to broaden the scope of buying and selling. The reason is simple, how many apps should an individual shuffle across for various needs whether it is selling or buying. Utility services one app, groceries another app, so on and the list may be endless.

The need of the day is a singular app or a portal that can comprehensively serve to be of a marketplace and a digitalization platform for different businesses, or a marketplace for all, that can attend to the needs of multiple business sellers and buyers, more so in the hyper-local segments, where the diversity of individual businesses is broad and unorganized.

A marketplace for all consolidates various businesses, vendors from diverse business groups onto a singular platform enabling, vendors to develop business networks and sell their goods or services from one platform, one infrastructure or a portal that helps reach across customers with varying needs across multiple segments of different goods and services.

E-commerce giants across the globe have recorded phenomenal success by doing so i.e. catering to multiple business segments from one singlehood and enabling sellers sell products of different nature and similarly, buyers buy products of different sorts from a common marketplace as it is.

And the hyper-local sectors cannot be excluded from the online panorama, with people increasingly adapting to the online means and methods for several of their needs there exists a greater potential in the demand for locale-based products and services that relate to a gamut of sellers from within a specified demography and topography.

Shopping from the convenience of your palm has in fact given rise to such an urge – to shop for everything big and small with the delivery at the doorsteps. So forth the ability to shuffle across goods and services from a common platform has driven the concept of a market for all, sell or buy anything from a common portal is the mantra when it comes to convenience and pragmatism concerning different goods and services.

The concept of Nipige is pretty clear; cater to all the segments of B2B and B2C. A market for all approach and anyone selling either B2B or B2C products or services can onboard the platform.

The list is endless or in fact infinite, anything B2B and B2C, goods or services, domestic or institutional, one can be onboard the platform, digitalize their businesses, and be part of a well-thronged business network that connects businesses with their customers on their fingertips.